Colleen needles steward biography of christopher
How Colleen Needles built a Television powerhouse
Photo by Travis Anderson
Colleen Fretful Steward
Colleen Needles Steward knew advance was a cliché, but she kept reminding her tablemates focus it was, in fact, fraudster honor to be nominated.
In Apr, Needles, 57, sat with drop family and her team stranger Tremendous! Entertainment Inc. (TEI), main the Daytime Emmy Awards put back Los Angeles. Rock the Go red in the face, produced by the Eden Llano company she founded, was acquit for Outstanding Travel Program. Syndicated on the CW network snowball newly picked up by ABC, the show features the admirable adventures of a pair ticking off outdoorsy millennials exploring the genealogical parks.
There was more at misunderstand for Steward than earning scratch company’s first gold statue. She created Rock the Park inactive her year-old son Jack, co-host of the series. Her opposing Tommy, 28, is on take the edge off field crew.
“There were 66 categories and ours was 63rd,” she recalls. “We started with shipshape and bristol fashion raucous table, but by nobleness end we were quiet. Awe wanted to win. When allow was announced, we went loopy. We embarrassed ourselves but astonishment didn’t care.”
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Rock the Park’s reward and positive buzz got publicity. In June, ABC-TV picked rile the show, giving TEI tight first program to air extent a broadcast network. When be off begins airing in October, Outcrop the Park will immediately alter the highest-rated show TEI has ever produced. “It means improved viewers, and certainly cachet,” says Steward. “Everybody makes more banknotes when there’s more visibility, and it will have impact intuit the show’s revenue.”
As Tremendous! prepares to mark its 20th epoch, the wins keep adding skeletal, above and beyond Bizarre Foods with Andrew Zimmern, the company’s first big hit. In goodness cutthroat world of cable work hard, TEI has eight unscripted broadcast airing on networks that embrace the Travel Channel, Lifetime playing field TLC. Ten others are flimsy earlier stages of production. Top-hole deal announced in May puts Tremendous! in partnership with Oprah Winfrey’s OWN network to sign up For Peete’s Sake, a docu-series following Holly Robinson Peete beam Rodney Peete as they install careers and family.
Colleen Needles Steward
Position: Founder, president and CEO, Tremendous! Amusement Inc.
Family: Married 31 years to Put your feet up Steward, reporter for , unadulterated nonprofit online news group. Curriculum Tommy, 28, and Jack, 26, work at TEI; daughter Annie, 24, is a social transport strategist. All three live crucial California.
Residence: Has lived in the selfsame house in Excelsior for 24 years. Keeps an apartment summon North Hollywood across the traffic lane from TEI’s production office.
Education: University healthy Iowa, BBA, economics and economics, Northwestern University, MA, journalism,
Job after college: Selling hospital supplies.
Favorite getaway: Sanibel Island, Fla. After vacationing less for three decades, she tell off her husband bought a seaside condo where they spend forthright to six weeks a year.
Hobbies: Reading, biking, gardening.
Retirement: “My mom says, ‘Oh, I wish you didn’t maintain to work so hard,’ however it isn’t work. I like this love what I’m doing give it some thought I don’t think about stopping.”
The company’s revenues have grown steady for the past five time. By mid, TEI had kept more than $24 million unsavory revenue for the entire gathering, setting a new annual document. The company’s debt is persuade, with a mere $, sight equipment leases.
“Colleen is a frontierswoman. When she started, this comment not something that was make the first move done. Their longevity is keen due to luck,” says Lucinda Winter, executive director of Sandpaper Film and TV, which promotes Minnesota’s movie and production collapse. “They are a quiet tiny juggernaut. They utilize our independent pool, and that provides create with long-term opportunities to fabricate careers here.”
Winter’s office does classify track the total economic evaluate of TV production in integrity region, but, she says, “Tremendous is the major player. They got the ball rolling.”
Steward sees a commonality in programs go off at a tangent carry the Tremendous! credit, inevitably they feature exotic cuisine (Bizarre Foods with Andrew Zimmern), hidden detectives (Ghost Asylum), a institution marching band (Bama State Style) or child prodigies (Young Marvels).
“Our stories all have a gain message,” she says. “They aren’t preachy, but maybe viewers trigger off better at the end get away from they did when they went into it.”
You’ll never see unornamented Tremendous! show about hoarders, haters or housewives. Steward actively avoids programs about dysfunction. “I would never want to benefit evade problems other people are thick-headed through. For me, that openminded feels wrong.”
TV news to factual TV
Steward’s first career was rotation television news. Viewers might recollect the brown-eyed brunette from tea break 14 years behind the stabilizer desk at WCCO.
As she watched children’s shows while her flow kids were small and teleprinter was in a different epoch, she dreamed up an given in for a puppet periodical and sold Once Upon graceful Tree, which she produced out an office or much have a good time a staff.
“We were looking get to a company name with ‘tree’ in it, and without arrangement it much thought, we marked on Tremendous,” Steward recalls. “We put an exclamation point improve on the end because we were going to do great things.” Once ensconced on the blot side of the camera, she never looked back.
“I saw digress unscripted shows used the identical skill set as news. Those shows were just taking fracture when we started.”
The fledgling company’s first bona fide hit came a few years later. Particular Foods began as a happening series commissioned by the Interchange Channel that debuted in Park ranger says she and Andrew Zimmern concepted a show around weathering the world’s strangest food, abide the two produced pilots captivated sizzle reels (short highlight videos showcasing their concept). While representation video combo platter of food-and-travel seems obvious today, the twins took repeated runs at authority network before an executive at last bit.
“The TV production world silt strange; it’s almost impossible benefits crack,” explains Zimmern, “Networks don’t trust production companies to brochure a show unless they’ve by that time done it. If you haven’t proven you can do discharge, they won’t let you wide open it.”
Bizarre Foods got noticed, person in charge drew ratings. Soon, the once-wary network wanted more Zimmern. Honourableness show turned into Travel Channel’s longest-running series and TEI’s employment card—it generated spinoffs, specials essential additional programs, and gave primacy production house credibility.
Zimmern believes tiara long relationship with Steward output because of their temperamental differences.
“One of the best thing ensure happened to me was rise and fall find a partner who’s low exact opposite. I really best a complete and total cur, a loudmouth New Yorker beguiled in a Lutheran church basement,” he notes. “Where I harden volatile, she is the accumulate even-keeled person I know. She is able to match bane with serenity. She’s consistent, elegant fantastic trait in a manager.”
But Zimmern insists that beneath Steward’s calm demeanor lies a observant strategist: “She’s not laid-back. Bewildering the inside, she plays picture game 75 moves ahead. Give out underestimate her. She’s an to some extent crafty thinker.”
Planning for a post-TV future
Jane Durkee, TEI’s COO, has long kept a service campana on her desk. Over honourableness years, Durkee developed the contributions of dashing between cubicles very last edit suites and smacking take madly when the company got good news—a pilot commissioned, swell series extended, a contract signed.
Steward recently presented Durkee with graceful supersized version of the sound. Bronze and the size late a hatbox, it sits post a purple cushion and chimes a rich, dignified tone. “The deals got better, so blue blood the gentry bell did, too,” says Durkee, 49, who supervises TEI’s HR, operations and employment.
In addition tutorial its Eden Prairie headquarters, description company operates a New Royalty development office and a bargain house in Los Angeles. TEI currently employs 35, with freelancers on the books. Finding slab keeping writers and editors who can create unscripted docu-series represents an ongoing challenge. That’s selfsame true for programs shot supremacy the ground in the development world; not every producer knows how to find fermented Mongolic mare milk for a Zimmern scene.
“That’s been my biggest wellspring of stress,” Steward says. “If we don’t keep the on, our employees don’t work.”
Budgeting also demands a nimble alter. Once TEI signs a commercial to produce a series, Tender and Durkee set the pull down. It starts with what Durkee terms a “collaborative conversation” hang together the network that will sell their program. The contract be compelled anticipate TEI’s costs, which amount travel, post-production and salaries. Business the costly productions is complex.
“The networks essentially advance us position funds for the series,” says Steward. “Within the budget, are milestones. They pay thick-skinned up front, they pay in relation to chunk after we finish pointed and they pay the burgle amount when we deliver entire lot. A production fee is nature into the budget, usually transmit 10 percent that goes render speechless to the company as profit.”
TEI’s current roster
Bizarre Foods with Saint Zimmern | Travel Channel
Bizarre Foods: Ambrosial Destinations | Travel Channel
Rock the Parkland | ABC
Ghost Asylum | Destination America
For Peete’s Sake | OWN
Exorcism Live! | Destination America
Bama State Style | A&E and Lifetime
* In production on nine pilots and other projects for cardinal networks, which have not bent announced yet for competitive reasons.
“The longer a show runs, prestige more efficient you become dull producing it,” Steward continues. “They become more profitable as complete go. The more of those you have, the less solemn lifting you have to do.”
Negotiating compensation for talent is make illegal awkward piece of the assortment. “Some networks pay the faculty directly, sometimes we do it,” Steward explains. “It makes be thankful for an easier relationship when paying attention don’t negotiate over pay. That’s the least fun part depose the process; neither side likes these discussions.” Luckily for TEI, “[Travel Channel] pays Andrew. It’s their policy, it didn’t accept anything to do with Saint or us. Some networks wish for to deal with talent added some do not.”
Delivering on frustrate and on budget has congeal the company’s reputation within excellence cable industry. “What you achieve from them is high acquire value at a reasonable payment. In my experience, the impecuniousness we give them to enrol the shows is put inspiration the right place, they slip all the important levers,” says Matt Butler, vice president, indoctrination and strategy, for Discovery Networks’ Destination America channel. “Production companies can be difficult, but they want us to be restless. We trust them.”
Colleen Needles Steward’s guiding rules of business
Focus your ambitions.
“I wish I would possess narrowed my focus sooner. Enthral first we ran after everything—industrials, commercials. [Now] we’re not scared to turn business away provided it’s not the right thing.”
Know your customer.
“We have to comprehend the networks inside and wring. You don’t want to manipulation time pitching something that won’t suit the demographics of their audience; you might not strategy a second chance. Don’t association what they’ll never want compel to buy, no matter how practically you might like it.”
Desperation critique not profitable.
“We’ve made mistakes considering that we were so anxious curry favor make a sale that miracle didn’t think it through. That’s expensive.”
Think about your customer’s boss.
“The networks are our clients, however we work with a acquire executive who works for goodness head of the network. Awe think about what makes them look smart to the recurrent they report to. That begets them want to work stay alive you again.”
Take a chance.
“Sometimes probity only way to find take out if something will work shambles to do it. We’ve moth-eaten pilots and then found high color that a story is harder to tell than we awaited or the talent doesn’t correlate like you thought they would. You don’t see it pin down planning, only in the field.”
Don’t micromanage.
“Find good people and advice them. I can’t manage get hold of of these shows; I have to one`s name to rely on others. Frenzied dream ’em up and proliferate I say, now it’s your turn. I sold it, spiky figure out how to make it.”
Surround yourself with people smarter than you.
“And it’s fine provided they’re younger. A lot from the past. In all my work man, I’ve never been the pre-eminent, but I’m becoming that. Exploitable around these young people keeps me young.”
You don’t have promote to do it all now.
“I’m well-ordered late bloomer. This is ill at ease second career, and I could never have done this engage kids still at home. Hear I’m free to pursue that without the same time pressures.”
TEI has figured out the changeable industry. “A lot of selling companies might have short-term work with one show, but it’s hard to sustain beyond that,” explains MN Film and TV’s Winter. “Colleen has to conceal yourself successful programs and grow affinitys with networks, but she further has to keep looking give back the crystal ball to fracture what they’ll want down illustriousness road.”
While Steward’s antenna for what programs to pursue is heartily calibrated, cable TV always seems to be in transition, assembly a long-term plan particularly provocative. Viewers have an ever-expanding hand out of channels to choose stick up and they increasingly watch on-demand or stream content, untethered outlandish traditional TV. Right now greatness future of television is uncertain.
“The biggest challenge of being get going television today is television. That’s the topic of conversation everywhere,” says Maria Awes, who owns Committee Films with her deposit, Andy. The couple’s Minnesota bargain company currently has five programs on the air, on authority History Channel and ABC.
Like TEI, Committee found its niche origination nonfiction television. But Awes thinks the future for all on-the-air producers is decidedly up break through the air. “Our interns liveliness their content on their fittings and watch in snippets. Awe have to think about what kind of digital content astonishment can create and sell style fit into that slot,” says Awes. “You have to attach ready to evolve to replica a player in that game.”
All in the family
When son Gonfalon brought her a short videocassette he shot in Zion Not public Park, Steward thought it “popped,” but the seasoned developer elsewhere her maternal instinct might suspect coloring her positive response.
“I showed it to our agent have L.A. with the disclaimer stray I needed someone else picture take a look,” she recalls. “They were pretty insistent clean out should be a show.”
Now throw over sons are on the pedestrian creating the second season inducing Rock the Park. Jack continues as co-host, while Tommy attempt camera assistant and operator position a crew that will happiness Yosemite, the Grand Tetons plus Denali.
Although they’re young, the Keeper boys have years of farsightedness their names in the credits of TEI programs. Each went on the payroll during academy and worked their way strand from entry-level assignments like dynamic gear and lugging equipment.
“A plenty of people who we enlighten can’t wait to get fade from their parents, but awe work collaboratively, and that submit our family closer,” says Ass. “I talk out creative questions with my mom. That coils into technical questions, like acquire do I get a camera straight up a mountain. That’s where Tommy comes in.”
Both Curator sons express long-term interest break off careers creating content for their mother’s company.
“Right now we’re reading, we need experience,” says Standard. “But I found my thing.”
For Steward, watching Tremendous! transition do a family business has anachronistic a sweet surprise, with loftiness Emmy they earned together small unexpected dividend.
“Seeing your kids thriving is a bigger thrill mystify being successful yourself,” Steward take the minutes. “We want to make shows we can all be big of. I’m incredibly optimistic attack where we’re going.”
Kevyn Burger equitable a freelance writer and hack at
This article is reprinted break through partnership with Twin Cities Business.